Trendy drinks are always evolving, and 2025 is no exception. With the world focusing more on health, sustainability, and premium experiences, the drinks industry has undergone some major shifts. From eco-friendly cocktails to nootropic-infused beverages, innovation is at an all-time high. Let’s dive into the hottest drink trends of 2025 and see how they’re shaping the future of what we sip!
1. Ready-to-Go Cocktails
A trend that started during the pandemic, cocktails to-go are proving to be more than just a temporary fix. Bars and restaurants continue to offer take-home cocktail kits, perfect for people who want a high-quality drink experience at home.
In places like the Netherlands, walking routes with take-away cocktails have become a popular social activity. From winter glühwein trails to summer sangria strolls, these allow people to enjoy a drink while supporting local businesses. With the rise of pre-mixed, premium cocktails, expect this trend to stay.
🔗 Try It: Cocktail Club pre-made cocktails
2. The Hard Seltzer Evolution
What started as spiked seltzer has now evolved into a full-fledged category. These low-calorie, gluten-free, and naturally flavoured alcoholic sparkling waters continue to dominate, but now with even more variety. Expect caffeine-infused, vitamin-boosted, and even adaptogen-based seltzers designed to enhance mood and energy levels.
🔗 Try It: White Claw Hard Seltzer
3. Carbon-Neutral & Sustainable Drinks
With climate awareness at an all-time high, consumers are prioritising eco-friendly and carbon-neutral brands. More cocktail menus feature locally sourced ingredients and zero-waste spirits, while breweries are adopting carbon-negative brewing techniques.
BrewDog has even released an entire range of carbon-negative beers, proving that sustainability and great taste can go hand in hand. Meanwhile, sustainable drink accessories, like reusable wine coolers, are becoming a must-have for eco-conscious drinkers.
🔗 Try It: BrewDog Planet Positive Beers
4. Sugar-Free Cocktails & Drinks
The demand for healthier, low-sugar drinks is bigger than ever. People are more aware of the impact of sugar on their health, and brands are responding with zero-sugar, naturally sweetened beverages. From low-calorie spirits to sugar-free tonic waters, there are more ways than ever to enjoy a guilt-free drink.
🔗 Try It: Seedlip Sugar-Free Spirits
5. Nootropic & Functional Cocktails
With mental health and wellness taking centre stage, nootropic cocktails are emerging as a game-changer. These drinks contain natural brain-boosting ingredients, like adaptogens, botanicals, and amino acids, to enhance focus, relaxation, and mood—all without the nasty hangover.
These drinks offer a mild, natural buzz without sacrificing mental clarity. As people look for alternatives to traditional alcohol, expect this category to grow.
🔗 Try It: Three Spirit Functional Cocktails
6. Boxed Wine is Back (and Better Than Ever!)
Gone are the days of cheap-tasting boxed wine! High-quality, premium bag-in-box wines are making a huge comeback. The benefits? Affordability, convenience, and freshness—boxed wine stays fresh for up to six weeks after opening, making it perfect for casual at-home sipping.
Especially with more people working remotely, boxed wine allows for an occasional glass without opening an entire bottle. And for warm summer days, don’t forget to keep it chilled with a Coolenator!
🔗 Try It: BIB Wine Premium Boxed Wines
7. The Rise of Premium Drinks
With nightlife reopening worldwide, people are willing to spend more on premium drinks and experiences. Instead of cheap spirits and generic cocktails, drinkers are opting for craft distilleries, limited-edition liquors, and bespoke cocktails.
Consumers want a memorable experience, whether it’s handcrafted gin, artisanal rum, or rare whiskeys. The roaring ‘20s are back—but with better taste and sustainability in mind!
🔗 Try It: Cotswolds Distillery Craft Spirits
8. Alcohol-Free, High-Quality Spirits
The low-and-no-alcohol movement is bigger than ever. With more mindful drinking habits, people are looking for high-quality alcohol-free alternatives. Brands like Seedlip and Lyre’s are creating complex, flavourful alcohol-free spirits that rival their boozy counterparts.
Many bars now offer entire alcohol-free cocktail menus, proving that going sober doesn’t mean sacrificing flavour. Expect sophisticated, non-alcoholic wines and spirits to be a major trend in 2025.
🔗 Try It: Lyre’s Non-Alcoholic Spirits
The Future of Drinks: Innovation, Sustainability & Health
From hard seltzers to carbon-negative beers, the drink industry in 2025 is all about innovation, wellness, and premium experiences. Whether you’re after a sophisticated non-alcoholic cocktail or a high-end craft drink, the options are endless.
And if you’re enjoying your drinks at home, don’t forget to keep them perfectly chilled with a Coolenator wine cooler! Cheers to the future of drinks! 🍹🥂